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危机管理(哈佛商业评论系列) HBR: ON CRISIS MANAGEMENT HAR书籍详细信息

  • ISBN:9781578512355
  • 作者:暂无作者
  • 出版社:暂无出版社
  • 出版时间:1994-12
  • 页数:252
  • 价格:134.30
  • 纸张:胶版纸
  • 装帧:平装
  • 开本:暂无开本
  • 语言:未知
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  • TAG:暂无
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内容简介:

In the rapidly changing world of business, close calls and near misses are not uncommon. Obtaining the managerial skills and tools to effectively manage or avoid these crises is critical to the survival and success of your organization. Harvard Business Review on Crisis Management highlights leading ideas on how to deal with difficult situations, crises, and other sensitive topics in a business environment.


书籍目录:

Managing the Crisis You Tried to Prevent

NORMAN R. AUGUSTINE

When an Executive Defects

ANURAG SHARMA AND IDALENE F. KESNER

A Strategic Approach to Managing Product Recalls

N. CRAIG SMITH, ROBERT J. THOMAS, AND JOHN A. QUELCH

Right Away and All at Once: How We Saved Continental

GREG BRENNEMAN

Media Policy--What Media Policy?

SANDI SONNENFELD

After the Layoffs, What Next?

SUZY WETLAUFER

Leadership When There Is No One to Ask: An Interview with Eni's Franco Bernabe

LINDA HILL AND SUZY WETLAUFER

Lincoln Electric's Harsh Lessons from International Expansion

DONALD F. HASTINGS

About the Contributors

Index


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书籍介绍

Book Description

Leading Minds and Landmark Ideas In An Easily Accessible Format

From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, The Harvard Business Review Paperback Series delivers the fundamental information today's professionals need to stay competitive in a fast-moving world.

In the rapidly changing world of business, close calls and near misses are not uncommon. Obtaining the managerial skills and tools to effectively manage or avoid these crises is critical to the survival and success of your organization. Harvard Business Review on Crisis Management highlights leading ideas on how to deal with difficult situations, crises, and other sensitive topics in a business environment. A Harvard Business Review Paperback.

Book Info

Highlights leading ideas on how to deal with difficult situations, crisis, and other sensitive topics in a business environment. Softcover. DLC: Crisis management.

About HBR

Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants. It has been the frequent publishing home for well known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, a German edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed.

Book Dimension

length: (cm)20.8                 width:(cm)13.9


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