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BMW is perhaps the most admired carmaker in the world—

renowned for a level of luxury and performanec that inspires neat-fanatical loyalty in its customers.While other carmakers struggle whth falling sales even with hefty rebates,BMW can't seem to make cars fast enough.Combining world-class engineering,intellingent management,and a unique corporate culture ,BMW produces consistently superior cars that are the most benchmarked vehicles in the industry.

Acknowledgments

Introduction

1 The Ultimate Cars

2 The Ultimate History

3 The Ultimate Family

4 The Ultimate Brand

5 The Ultimate Stylists

6 The Ultimate Blunder

7 The Ultimate Brand Expansion

8 The Ultimate Hydrogen Future Epilogue:The Ultimate Outlook

Notes

Index

DAVID KILEY is the Detroit Bureau Chief at USA Today and a journalist with fitteen years of experence covering the auto industry.As an automotive and advertising analyst,he has been featurdd on Nightline,CNBC,CNN,National Public Radio,and the Today show,H

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