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　　The universal laws of business success . . . no matter whether

you are selling fruit from a stand or running a Fortune 500

company. Have you ever noticed that the business savvy of the

world's best CEOs seems like a kind of street smarts? They sense

where the opportunities are and how to take advantage of them. And

their companies make money consistently, year after year. How

different is it to run a big company than to sell fruit from a cart

or run a small shop in a village? In essence, not very, according

to Ram Charan. From his childhood in India, where he worked in his

family's shoe shop, to his education at Harvard Business School and

his daily work advising many of the world's best CEOs, Ram

understands business as few can. The best CEOs have a knack for

bringing the most complex business down to the fundamentals—the

same fundamentals of the family shoe shop. They have business

acumen—the ability to focus on the basics and make money for the

company. What the CEO Wants You to Know captures these insights and

explains in clear, simple language how to do what great CEOs do

instinctively and persistently: Understand the basic building

blocks of a business and use them to figure out how your company

makes money and operates as a total business. Decide what to do,

despite the clutter of day-to-day business and the complexity of

the real world. Many people spend more than a hundred thousand

dollars...

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　　Ram Charan is a highly sought adviser to CEOs and senior

executives in companies ranging from start-ups to the Fortune 500,

including GE, Ford, DuPont, EDS, Universal Studios, and Verizon. He

is the author of Boards That Work and the coauthor of Every

Business Is a Growth Business and E-Board Strategies. Dr. Charan

has written numerous articles for Harvard Business Review and other

publications, including the Fortune cover story "Why CEOs Fail."He

has a D.B.A and an M.B.A. from Harvard Business School and has

taught at Harvard and Northwestern. He won the best teacher award

at Northwestern's Kellogg School and was recently elected a Fellow

of the National Academy of Human Resources.

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书籍介绍

The universal laws of business success . . . no matter whether you are selling fruit from a stand or running a Fortune 500 company.

Have you ever noticed that the business savvy of the world's best CEOs seems like a kind of street smarts? They sense where the opportunities are and how to take advantage of them. And their companies make money consistently, year after year.

How different is it to run a big company than to sell fruit from a cart or run a small shop in a village? In essence, not very, according to Ram Charan. From his childhood in India, where he worked in his family's shoe shop, to his education at Harvard Business School and his daily work advising many of the world's best CEOs, Ram understands business as few can.

The best CEOs have a knack for bringing the most complex business down to the fundamentals -- the same fundamentals of the family shoe shop. They have business acumen -- the ability to focus on the basics and make money for the company.

What the CEO Wants You to Know captures these insights and explains in clear, simple language how to do what great CEOs do instinctively and persistently:

* Understand the basic building blocks of a business and use them to figure out how your company makes money and operates as a total business.

* Decide what to do, despite the clutter of day-to-day business and the complexity of the real world.

Many people spend more than a hundred thousand dollars on an MBA without learning to pull these pieces of the puzzle together. Many others lack a formal business education and feel shut out from the executive suite. What the CEO Wants You to Know takes the mystery out of business and shows the secrets of success used by business legends like Jack Welch of GE.